Web Analytics Class

As a part of Tulane`s Master of Business Analytics Program, this course teaches all facets of web analytics. We can help you take your knowledge to the next level. 

What you will learn

Analyze website data

We will learn how to analyze website traffic by Google Analytics and Analytics Intelligence support. We will discuss audience, acquisition, behavior, and conversion reports.

Website Development

Create a Website with a powerful content management system. Application of search engine optimization strategies on a real website. Check our projects.

Digital Marketing

Paid advertising fundamentals and paid ad campaign design. Ad Rank Algorithm and optimal bidding tips.

Search Engine Optimization

How can we improve the rank, visibility, reliability, and popularity of a website? What are the technical factors to have a good rank on search engines?

Web Scraping with Twitter

Scrape data from Twitter with application programming interface to support website user traffic. Tweet topics analysis and word cloud and other visualizations.

Site Audit & Optimization

Conduct website audit and check the factors that helps for search engine organic ranking. Give practical recommendations and insights for a website.
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You can also check our orientation presentation at our resources page.